Email: sales@alltoolandsupply.com | Phone: (888) 988-8820
We ship from multiple warehouses throughout the USA
to get you what you need as fast as possible!
Millions of items in stock!
Fast online checkout - No account required
Cart 0
Cart 0

Abrasives > Coated & Non-Woven Abrasives (ET04) - (27549 Products)

Abrasives > Coated & Non-Woven Abrasives (ET04)

Merit Abrasives - 4" Wide x 36" OAL, Aluminum Oxide Abrasive Belt - Aluminum Oxide, Medium, Nonwoven - All Tool & Supply

Merit Abrasives - 4" Wide x 36" OAL, Aluminum Oxide Abrasive Belt - Aluminum Oxide, Medium, Nonwoven


Item #: 72397086
Brand: Merit Abrasives
Model #: 08834194049
Exact Tooling IR#: 04

Features and Benefits

Non-woven abrasives reduce the undercutting and gouging of surfaces. They are frequently used in deburring, surface preparation and as a final finishing step.
Aluminum oxide is the most commonly used abrasive. Best-suited for general purpose deburring and blending, it is tough, economical and fracture-resistant. Commonly used on ferrous alloys, high-tensile materials and wood.
Product Specifications
Abrasive Type Non-Woven
Belt Width (Inch) 4
Overall Length (Inch) 36
Abrasive Material Aluminum Oxide
Grade Medium

$63.23

2% Off All Online Orders
Use Code: 2%OFF

Best Price Guarantee - Email Us A Better Published Price and We'll Beat It

Norton - 8" Wide x 107" OAL, 40 Grit, Zirconia Alumina Abrasive Belt - Zirconia Alumina, Coarse, Coated, Y Weighted Cloth Backing - All Tool & Supply

Norton - 8" Wide x 107" OAL, 40 Grit, Zirconia Alumina Abrasive Belt - Zirconia Alumina, Coarse, Coated, Y Weighted Cloth Backing


Item #: 85131043
Brand: Norton
Model #: 78072750501
Exact Tooling IR#: 04

Features and Benefits

Coated abrasives can be used from grinding to polishing for most applications. They consist of a thin layer of abrasive adhered to fiber, paper, cloth or rubber.
More durable than aluminum oxide, zirconia-alumina is best for medium- to heavy-material removal. The material grains constantly fracture to produce new sharp edges. Commonly used on carbon steels, aerospace alloys, nickel alloys, aluminum, cast iron, forgings, and some stainless steels.
Product Specifications
Abrasive Type Coated
Belt Width (Inch) 8
Overall Length (Inch) 107
Abrasive Material Zirconia Alumina
Grade Coarse
Grit 40
Backing Material Cloth
Backing Weight Y

$69.08

2% Off All Online Orders
Use Code: 2%OFF

Best Price Guarantee - Email Us A Better Published Price and We'll Beat It

VSM - 1" Wide x 30" OAL, 50 Grit, Aluminum Oxide Abrasive Belt - Aluminum Oxide, Coarse, Coated, X Weighted Cloth Backing, Wet/Dry, Series KK711X - All Tool & Supply

VSM - 1" Wide x 30" OAL, 50 Grit, Aluminum Oxide Abrasive Belt - Aluminum Oxide, Coarse, Coated, X Weighted Cloth Backing, Wet/Dry, Series KK711X


Item #: 35778307
Brand: VSM
Model #: 318160
Exact Tooling IR#: 04

Features and Benefits

Coated abrasives can be used from grinding to polishing for most applications. They consist of a thin layer of abrasive adhered to fiber, paper, cloth or rubber.
Aluminum oxide is the most commonly used abrasive. Best-suited for general purpose deburring and blending, it is tough, economical and fracture-resistant. Commonly used on ferrous alloys, high-tensile materials and wood.
Product Specifications
Abrasive Type Coated
Belt Width (Inch) 1
Overall Length (Inch) 30
Abrasive Material Aluminum Oxide
Grade Coarse
Grit 50
Backing Material Cloth
Backing Weight X
Grit (FEPA) 50
Coat Density Closed
Wet/Dry Operation Wet/Dry

$1.97

2% Off All Online Orders
Use Code: 2%OFF

Best Price Guarantee - Email Us A Better Published Price and We'll Beat It

Norton - 3" Wide x 21" OAL, 100 Grit, Aluminum Oxide Abrasive Belt - Aluminum Oxide, Fine, Coated, X Weighted Cloth Backing, Series R228 - All Tool & Supply

Norton - 3" Wide x 21" OAL, 100 Grit, Aluminum Oxide Abrasive Belt - Aluminum Oxide, Fine, Coated, X Weighted Cloth Backing, Series R228


Item #: 05815105
Brand: Norton
Model #: 78072727923
Exact Tooling IR#: 04

Features and Benefits

Coated abrasives can be used from grinding to polishing for most applications. They consist of a thin layer of abrasive adhered to fiber, paper, cloth or rubber.
Aluminum oxide is the most commonly used abrasive. Best-suited for general purpose deburring and blending, it is tough, economical and fracture-resistant. Commonly used on ferrous alloys, high-tensile materials and wood.
Product Specifications
Abrasive Type Coated
Belt Width (Inch) 3
Overall Length (Inch) 21
Abrasive Material Aluminum Oxide
Grade Fine
Grit 100
Backing Material Cloth
Backing Weight X
Coat Density Closed

$3.95

2% Off All Online Orders
Use Code: 2%OFF

Best Price Guarantee - Email Us A Better Published Price and We'll Beat It

Norton - 6" Wide x 48" OAL, 150 Grit, Zirconia Alumina Abrasive Belt - Zirconia Alumina, Coated, X Weighted Cloth Backing - All Tool & Supply

Norton - 6" Wide x 48" OAL, 150 Grit, Zirconia Alumina Abrasive Belt - Zirconia Alumina, Coated, X Weighted Cloth Backing


Item #: 41637554
Brand: Norton
Model #: 78072770042
Exact Tooling IR#: 04

Features and Benefits

Coated abrasives can be used from grinding to polishing for most applications. They consist of a thin layer of abrasive adhered to fiber, paper, cloth or rubber.
More durable than aluminum oxide, zirconia-alumina is best for medium- to heavy-material removal. The material grains constantly fracture to produce new sharp edges. Commonly used on carbon steels, aerospace alloys, nickel alloys, aluminum, cast iron, forgings, and some stainless steels.
Product Specifications
Abrasive Type Coated
Belt Width (Inch) 6
Overall Length (Inch) 48
Abrasive Material Zirconia Alumina
Grit 150
Backing Material Cloth
Backing Weight X
Coat Density Closed

$36.57

2% Off All Online Orders
Use Code: 2%OFF

Best Price Guarantee - Email Us A Better Published Price and We'll Beat It

Brite Star - 2" Wide x 60" OAL, Aluminum Oxide Abrasive Belt - Aluminum Oxide, Very Fine, Nonwoven, Series SC-BS - All Tool & Supply

Brite Star - 2" Wide x 60" OAL, Aluminum Oxide Abrasive Belt - Aluminum Oxide, Very Fine, Nonwoven, Series SC-BS


Item #: 01134048
Brand: Brite Star
Exact Tooling IR#: 04

Features and Benefits

Non-woven abrasives reduce the undercutting and gouging of surfaces. They are frequently used in deburring, surface preparation and as a final finishing step.
Aluminum oxide is the most commonly used abrasive. Best-suited for general purpose deburring and blending, it is tough, economical and fracture-resistant. Commonly used on ferrous alloys, high-tensile materials and wood.
Product Specifications
Abrasive Type Non-Woven
Belt Width (Inch) 2
Overall Length (Inch) 60
Abrasive Material Aluminum Oxide
Grade Very Fine

$27.87

2% Off All Online Orders
Use Code: 2%OFF

Best Price Guarantee - Email Us A Better Published Price and We'll Beat It

VSM - 4" Wide x 106" OAL, 320 Grit, Silicon Carbide Abrasive Belt - Silicon Carbide, Extra Fine, Coated, X Weighted Cloth Backing, Wet/Dry, Series CK721X - All Tool & Supply

VSM - 4" Wide x 106" OAL, 320 Grit, Silicon Carbide Abrasive Belt - Silicon Carbide, Extra Fine, Coated, X Weighted Cloth Backing, Wet/Dry, Series CK721X


Item #: 95107157
Brand: VSM
Model #: 40853
Exact Tooling IR#: 04

Features and Benefits

Coated abrasives can be used from grinding to polishing for most applications. They consist of a thin layer of abrasive adhered to fiber, paper, cloth or rubber.
Silicon carbide is a fast-cutting abrasive. Commonly used on nonferrous metals and in low-pressure applications.
Product Specifications
Abrasive Type Coated
Belt Width (Inch) 4
Overall Length (Inch) 106
Abrasive Material Silicon Carbide
Grade Extra Fine
Grit 320
Backing Material Cloth
Backing Weight X
Coat Density Open
Wet/Dry Operation Wet/Dry

$22.58

2% Off All Online Orders
Use Code: 2%OFF

Best Price Guarantee - Email Us A Better Published Price and We'll Beat It

Dynabrade - 3/4" Wide x 18" OAL, Aluminum Oxide Abrasive Belt - Aluminum Oxide, Medium, Nonwoven, Series SC-BS - All Tool & Supply

Dynabrade - 3/4" Wide x 18" OAL, Aluminum Oxide Abrasive Belt - Aluminum Oxide, Medium, Nonwoven, Series SC-BS


Item #: 00600098
Brand: Dynabrade
Model #: 90294
Exact Tooling IR#: 04

Features and Benefits

Non-woven abrasives reduce the undercutting and gouging of surfaces. They are frequently used in deburring, surface preparation and as a final finishing step.
Aluminum oxide is the most commonly used abrasive. Best-suited for general purpose deburring and blending, it is tough, economical and fracture-resistant. Commonly used on ferrous alloys, high-tensile materials and wood.
Product Specifications
Abrasive Type Non-Woven
Belt Width (Inch) 3/4
Overall Length (Inch) 18
Abrasive Material Aluminum Oxide
Grade Medium

$14.82

2% Off All Online Orders
Use Code: 2%OFF

Best Price Guarantee - Email Us A Better Published Price and We'll Beat It

Porter-Cable - 3" Wide x 21" OAL, 40 Grit, Zirconia Alumina Abrasive Belt - Zirconia Alumina, Coarse, Coated, X Weighted Cloth Backing, Dry - All Tool & Supply

Porter-Cable - 3" Wide x 21" OAL, 40 Grit, Zirconia Alumina Abrasive Belt - Zirconia Alumina, Coarse, Coated, X Weighted Cloth Backing, Dry


Item #: 40519324
Brand: Porter-Cable
Model #: 713110402
Exact Tooling IR#: 04

Features and Benefits

Coated abrasives can be used from grinding to polishing for most applications. They consist of a thin layer of abrasive adhered to fiber, paper, cloth or rubber.
More durable than aluminum oxide, zirconia-alumina is best for medium- to heavy-material removal. The material grains constantly fracture to produce new sharp edges. Commonly used on carbon steels, aerospace alloys, nickel alloys, aluminum, cast iron, forgings, and some stainless steels.
Product Specifications
Abrasive Type Coated
Belt Width (Inch) 3
Overall Length (Inch) 21
Abrasive Material Zirconia Alumina
Grade Coarse
Grit 40
Backing Material Cloth
Backing Weight X
Coat Density Open
Wet/Dry Operation Dry

$14.07

2% Off All Online Orders
Use Code: 2%OFF

Best Price Guarantee - Email Us A Better Published Price and We'll Beat It

Norton - 1/4" Wide x 12" OAL, 180 Grit, Aluminum Oxide Abrasive Belt - Aluminum Oxide, Very Fine, Coated, Series R228 - All Tool & Supply

Norton - 1/4" Wide x 12" OAL, 180 Grit, Aluminum Oxide Abrasive Belt - Aluminum Oxide, Very Fine, Coated, Series R228


Item #: 82062811
Brand: Norton
Model #: 78072716820
Exact Tooling IR#: 04

Features and Benefits

Coated abrasives can be used from grinding to polishing for most applications. They consist of a thin layer of abrasive adhered to fiber, paper, cloth or rubber.
Aluminum oxide is the most commonly used abrasive. Best-suited for general purpose deburring and blending, it is tough, economical and fracture-resistant. Commonly used on ferrous alloys, high-tensile materials and wood.
Product Specifications
Abrasive Type Coated
Belt Width (Inch) 1/4
Overall Length (Inch) 12
Abrasive Material Aluminum Oxide
Grade Very Fine
Grit 180

$2.83

2% Off All Online Orders
Use Code: 2%OFF

Best Price Guarantee - Email Us A Better Published Price and We'll Beat It

Dynabrade - 1/2" Wide x 12" OAL, 80 Grit, Aluminum Oxide Abrasive Belt - Aluminum Oxide, Coated, X Weighted Cloth Backing, Wet/Dry - All Tool & Supply

Dynabrade - 1/2" Wide x 12" OAL, 80 Grit, Aluminum Oxide Abrasive Belt - Aluminum Oxide, Coated, X Weighted Cloth Backing, Wet/Dry


Item #: 01894278
Brand: Dynabrade
Model #: 92161
Exact Tooling IR#: 04

Features and Benefits

Coated abrasives can be used from grinding to polishing for most applications. They consist of a thin layer of abrasive adhered to fiber, paper, cloth or rubber.
Aluminum oxide is the most commonly used abrasive. Best-suited for general purpose deburring and blending, it is tough, economical and fracture-resistant. Commonly used on ferrous alloys, high-tensile materials and wood.
Product Specifications
Abrasive Type Coated
Belt Width (Inch) 1/2
Overall Length (Inch) 12
Abrasive Material Aluminum Oxide
Grit 80
Backing Material Cloth
Backing Weight X
Wet/Dry Operation Wet/Dry

$2.64

2% Off All Online Orders
Use Code: 2%OFF

Best Price Guarantee - Email Us A Better Published Price and We'll Beat It

3M - 25" Wide x 48" OAL, 100 Grit, Aluminum Oxide Abrasive Belt - Aluminum Oxide, Fine, Coated, X Weighted Cloth Backing, Series 341D - All Tool & Supply

3M - 25" Wide x 48" OAL, 100 Grit, Aluminum Oxide Abrasive Belt - Aluminum Oxide, Fine, Coated, X Weighted Cloth Backing, Series 341D


Item #: 65071557
Brand: 3M
Model #: 00051144330669
Exact Tooling IR#: 04

Features and Benefits

Coated abrasives can be used from grinding to polishing for most applications. They consist of a thin layer of abrasive adhered to fiber, paper, cloth or rubber.
Aluminum oxide is the most commonly used abrasive. Best-suited for general purpose deburring and blending, it is tough, economical and fracture-resistant. Commonly used on ferrous alloys, high-tensile materials and wood.
Product Specifications
Abrasive Type Coated
Belt Width (Inch) 25
Overall Length (Inch) 48
Abrasive Material Aluminum Oxide
Grade Fine
Grit 100
Backing Material Cloth
Backing Weight X
Grit (FEPA) 100

$63.23

2% Off All Online Orders
Use Code: 2%OFF

Best Price Guarantee - Email Us A Better Published Price and We'll Beat It

VSM - 1/4" Wide x 18" OAL, 100 Grit, Ceramic Abrasive Belt - Ceramic, Medium, Coated, X Weighted Cloth Backing, Wet/Dry - All Tool & Supply

VSM - 1/4" Wide x 18" OAL, 100 Grit, Ceramic Abrasive Belt - Ceramic, Medium, Coated, X Weighted Cloth Backing, Wet/Dry


Item #: 35779248
Brand: VSM
Model #: 319401
Exact Tooling IR#: 04

Features and Benefits

Coated abrasives can be used from grinding to polishing for most applications. They consist of a thin layer of abrasive adhered to fiber, paper, cloth or rubber.
Cooler-cutting and more durable than natural aluminum-based products, ceramic provides a sharp, high-purity grain. Commonly used for precision grinding of steels, hard alloys and exotic materials.
Product Specifications
Abrasive Type Coated
Belt Width (Inch) 1/4
Overall Length (Inch) 18
Abrasive Material Ceramic
Grade Medium
Grit 100
Backing Material Cloth
Backing Weight X
Coat Density Closed
Wet/Dry Operation Wet/Dry

$2.40

2% Off All Online Orders
Use Code: 2%OFF

Best Price Guarantee - Email Us A Better Published Price and We'll Beat It

Norton - 6" Wide x 79" OAL, 36 Grit, Zirconia Alumina Abrasive Belt - Zirconia Alumina, Coated, Y Weighted Cloth Backing - All Tool & Supply

Norton - 6" Wide x 79" OAL, 36 Grit, Zirconia Alumina Abrasive Belt - Zirconia Alumina, Coated, Y Weighted Cloth Backing


Item #: 41637265
Brand: Norton
Model #: 78072738105
Exact Tooling IR#: 04

Features and Benefits

Coated abrasives can be used from grinding to polishing for most applications. They consist of a thin layer of abrasive adhered to fiber, paper, cloth or rubber.
More durable than aluminum oxide, zirconia-alumina is best for medium- to heavy-material removal. The material grains constantly fracture to produce new sharp edges. Commonly used on carbon steels, aerospace alloys, nickel alloys, aluminum, cast iron, forgings, and some stainless steels.
Product Specifications
Abrasive Type Coated
Belt Width (Inch) 6
Overall Length (Inch) 79
Abrasive Material Zirconia Alumina
Grit 36
Backing Material Cloth
Backing Weight Y
Coat Density Closed

$53.08

2% Off All Online Orders
Use Code: 2%OFF

Best Price Guarantee - Email Us A Better Published Price and We'll Beat It

Norton - 2" Wide x 48" OAL, 100 Grit, Ceramic Abrasive Belt - Ceramic, Coated, Y Weighted Cloth Backing - All Tool & Supply

Norton - 2" Wide x 48" OAL, 100 Grit, Ceramic Abrasive Belt - Ceramic, Coated, Y Weighted Cloth Backing


Item #: 41634502
Brand: Norton
Model #: 66261052522
Exact Tooling IR#: 04

Features and Benefits

Coated abrasives can be used from grinding to polishing for most applications. They consist of a thin layer of abrasive adhered to fiber, paper, cloth or rubber.
Cooler-cutting and more durable than natural aluminum-based products, ceramic provides a sharp, high-purity grain. Commonly used for precision grinding of steels, hard alloys and exotic materials.
Product Specifications
Abrasive Type Coated
Belt Width (Inch) 2
Overall Length (Inch) 48
Abrasive Material Ceramic
Grit 100
Backing Material Cloth
Backing Weight Y
Coat Density Closed

$12.08

2% Off All Online Orders
Use Code: 2%OFF

Best Price Guarantee - Email Us A Better Published Price and We'll Beat It

DeWALT - 3/4" Wide x 18" OAL, 80 Grit, Zirconia Alumina Abrasive Belt - Zirconia Alumina, Medium, Coated, Cloth Backing, Dry - All Tool & Supply

DeWALT - 3/4" Wide x 18" OAL, 80 Grit, Zirconia Alumina Abrasive Belt - Zirconia Alumina, Medium, Coated, Cloth Backing, Dry


Item #: 70081880
Brand: DeWALT
Model #: DABF4D0810
Exact Tooling IR#: 04

Features and Benefits

Coated abrasives can be used from grinding to polishing for most applications. They consist of a thin layer of abrasive adhered to fiber, paper, cloth or rubber.
More durable than aluminum oxide, zirconia-alumina is best for medium- to heavy-material removal. The material grains constantly fracture to produce new sharp edges. Commonly used on carbon steels, aerospace alloys, nickel alloys, aluminum, cast iron, forgings, and some stainless steels.
Product Specifications
Abrasive Type Coated
Belt Width (Inch) 3/4
Overall Length (Inch) 18
Abrasive Material Zirconia Alumina
Grade Medium
Grit 80
Backing Material Cloth
Wet/Dry Operation Dry

$1.52

2% Off All Online Orders
Use Code: 2%OFF

Best Price Guarantee - Email Us A Better Published Price and We'll Beat It

3M - 2" Wide x 132" OAL, 60 Grit, Aluminum Oxide Abrasive Belt - Aluminum Oxide, Medium, Coated, X Weighted Cloth Backing, Series 341D - All Tool & Supply

3M - 2" Wide x 132" OAL, 60 Grit, Aluminum Oxide Abrasive Belt - Aluminum Oxide, Medium, Coated, X Weighted Cloth Backing, Series 341D


Item #: 02675676
Brand: 3M
Model #: 00051144317752
Exact Tooling IR#: 04

Features and Benefits

Coated abrasives can be used from grinding to polishing for most applications. They consist of a thin layer of abrasive adhered to fiber, paper, cloth or rubber.
Aluminum oxide is the most commonly used abrasive. Best-suited for general purpose deburring and blending, it is tough, economical and fracture-resistant. Commonly used on ferrous alloys, high-tensile materials and wood.
Product Specifications
Abrasive Type Coated
Belt Width (Inch) 2
Overall Length (Inch) 132
Abrasive Material Aluminum Oxide
Grade Medium
Grit 60
Backing Material Cloth
Backing Weight X
Grit (FEPA) 60

$12.98

2% Off All Online Orders
Use Code: 2%OFF

Best Price Guarantee - Email Us A Better Published Price and We'll Beat It

Dynabrade - 1/2" Wide x 24" OAL, 150 Grit, Aluminum Oxide Abrasive Belt - Aluminum Oxide, Very Fine, Nonwoven, Series SC-BS - All Tool & Supply

Dynabrade - 1/2" Wide x 24" OAL, 150 Grit, Aluminum Oxide Abrasive Belt - Aluminum Oxide, Very Fine, Nonwoven, Series SC-BS


Item #: 01862283
Brand: Dynabrade
Model #: 90461
Exact Tooling IR#: 04

Features and Benefits

Non-woven abrasives reduce the undercutting and gouging of surfaces. They are frequently used in deburring, surface preparation and as a final finishing step.
Aluminum oxide is the most commonly used abrasive. Best-suited for general purpose deburring and blending, it is tough, economical and fracture-resistant. Commonly used on ferrous alloys, high-tensile materials and wood.
Product Specifications
Abrasive Type Non-Woven
Belt Width (Inch) 1/2
Overall Length (Inch) 24
Abrasive Material Aluminum Oxide
Grade Very Fine
Grit 150

$10.56

2% Off All Online Orders
Use Code: 2%OFF

Best Price Guarantee - Email Us A Better Published Price and We'll Beat It

VSM - 1/2" Wide x 24" OAL, 60 Grit, Ceramic Abrasive Belt - Ceramic, Medium, Coated, X Weighted Cloth Backing, Wet/Dry - All Tool & Supply

VSM - 1/2" Wide x 24" OAL, 60 Grit, Ceramic Abrasive Belt - Ceramic, Medium, Coated, X Weighted Cloth Backing, Wet/Dry


Item #: 35779552
Brand: VSM
Model #: 319486
Exact Tooling IR#: 04

Features and Benefits

Coated abrasives can be used from grinding to polishing for most applications. They consist of a thin layer of abrasive adhered to fiber, paper, cloth or rubber.
Cooler-cutting and more durable than natural aluminum-based products, ceramic provides a sharp, high-purity grain. Commonly used for precision grinding of steels, hard alloys and exotic materials.
Product Specifications
Abrasive Type Coated
Belt Width (Inch) 1/2
Overall Length (Inch) 24
Abrasive Material Ceramic
Grade Medium
Grit 60
Backing Material Cloth
Backing Weight X
Coat Density Closed
Wet/Dry Operation Wet/Dry

$2.73

2% Off All Online Orders
Use Code: 2%OFF

Best Price Guarantee - Email Us A Better Published Price and We'll Beat It

Tru-Maxx - 4" Wide x 48" OAL, 150 Grit, Aluminum Oxide Abrasive Belt - Aluminum Oxide, Very Fine, Coated, X Weighted Cloth Backing - All Tool & Supply

Tru-Maxx - 4" Wide x 48" OAL, 150 Grit, Aluminum Oxide Abrasive Belt - Aluminum Oxide, Very Fine, Coated, X Weighted Cloth Backing


Item #: 00081398
Brand: Tru-Maxx
Exact Tooling IR#: 04

Features and Benefits

Coated abrasives can be used from grinding to polishing for most applications. They consist of a thin layer of abrasive adhered to fiber, paper, cloth or rubber.
Aluminum oxide is the most commonly used abrasive. Best-suited for general purpose deburring and blending, it is tough, economical and fracture-resistant. Commonly used on ferrous alloys, high-tensile materials and wood.
Product Specifications
Abrasive Type Coated
Belt Width (Inch) 4
Overall Length (Inch) 48
Abrasive Material Aluminum Oxide
Grade Very Fine
Grit 150
Backing Material Cloth
Backing Weight X

$7.18

2% Off All Online Orders
Use Code: 2%OFF

Best Price Guarantee - Email Us A Better Published Price and We'll Beat It